The first bit of news is that I’ve recently started a new gig at the Environmental Defense Fund doing full time what Bill is pushing on with this blog – helping to increase the size, efficiency, and impact of social networks that will increase global sustainability and decrease environmental damage. It is really important, if we are to respond to the threats to our oceans, climate, and food supplies, that we are able to quickly explore new ideas, improve and adopt the good ones, and discard the bad ones. I’m convinced that the best way to do this is to invest inthe social capital that holds together human networks that are solving these serious problems and that we need social media to make these networks big and fast. I’m looking forward to talking with people about these ideas and can be reached by email at dwitzel@edf.org or by phone at 202-572-3250.
The second bit of news comes from the new gig. Yesterday, the Environmental Defense Fund launched their new EDF Innovation Exchange website. The site pulls together a body of work created by EDF’s Corporate Partnerships Program highlighting:
- online tools like a paper use calculator and a guide for creating greener corporate fleets;
- case studies of work with Citigroup to improve paper and packaging, McDonald’s to reduce antibiotics, FedEx to use hybrid trucks, and more.
You can also follow EDF’s Innovation Exchange on twitter.
Let me know what you think.
